Social media platform Snapchat is giving away $100,000 in October for the top Halloween Snaps about costumes, decorations or trick-or-treating.
Spotlight, Snapchat’s in-app entertainment platform for UGC will release 12 Spotlight Challenges themed to all things Halloween.
The challenges will give users an opportunity to show off how they get into the spooky spirit by showcasing costume ideas, decorations, or just funny trick-or-treat videos with a chance to win a share of $100,000.
The week of Oct. 3, #HalloweenPredictions: Using the Green Screen Video and Photo Lens, tell us your costume trends prediction. #CostumeFails: Dig into Snap Memories and show off your best (or worst) costume fails. #HalloweenDecorations: Get into the spirit and show off your most extravagant spooky szn decorations and displays. #FallFavorites: Show and tell us about your #FallFavorites in fashion, food and fun activities.
The week of Oct. 10, #PetCostume: Show us how you put together the most epic #PetCostume. #pumpkin: Share your most epic pumpkin Snap. #HorrorStory: In 10 seconds, tell us your scariest horror story.
The week of Oct. 17, #DIYCostume: Give us tutorial on how you made your most epic DIY costume. #HalloweenHouseParty: Show us how your family and friends party for Halloween. #CouplesCostume: Grab a loved one and show us your best coordinating couples costume.
To submit a video for the challenge, access Spotlight (Snapchat’s in-app UGC entertainment platform) to the right of the camera via the “Play” symbol, tap the trending up symbol at the top right corner of Spotlight, and select any of the above corresponding Spotlight Challenge hashtags and create a video using the Snapchat Camera or upload one to enter.