As the pandemic marks its first birthday, most people aren’t celebrating, still stuck at home, in uncertainty and frustration. that Fitz Games decided to fire up their creative ovens and cook up something to soothe the hunger pains of horror fans across the country, the Alice Cooper’s HorrorBox.
At-home horror experiences have seen a revival since the pandemic hit home. Fitz Games representative Angela Brasington and her team caught wind of this sudden boom, and decided it was their turn to step up to the plate.
“We launched our HorrorBox on October 26, 2020 to major success.” Brasington and her team further explained their decision to collaborate with famed rockstar Alice Cooper, “Alice Cooper has amazing fans, they love him, they love the things he puts out. He puts a lot of effort into the products he works with.” After being a trailblazer for shock rock in the 1970s, Alice Cooper teamed up with Fitz Games to head another market on the rise.
At-home horror experiences may be on the rise, but not all have seen the same levels of success. Brasington explains why the Alice Cooper’s HorrorBox stands on its own two feet, “While it’s the horror genre, it’s really funny at the same time.” Further describing the HorrorBox, Brasington continues,”So we’re really coming together to laugh over some of the things in the horror community.” According to Brasington, Cooper’s blend of comedy and horror tropes is what sets this table top game aside from the rest of the competition.
A bit of shock, a bit of laughter, and a bit of fright is what the Alice Cooper’s HorrorBox offers to fans of the shock rocker and to the horror community at large.
Halloween Every Night talked with Fitz Games’ Angela Brasington about the game and how they hope it will resonate with fans.
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